Orlando Web Design

Orlando Website Design and SEO

Orlando Website Design and SEO

Orlando Web Design

SOCIAL MEDIA MARKETING HELPING BUSINESSES SUCCEED

Social Media Marketing had been all the rage these days. With sites like Facebook, Twitter, Pinterest, and LinkedIn gaining worldwide popularity, it’s easy for a lot of businesses to see the potential of these avenues to be one of the leading lead generation tactics. Unfortunately, there are a few old-fashioned managers and marketing agencies out there who think that social media is “just for teens” or a passing fad. Statistics show differently. At this time, 79% of all adults in the US are active in at least one social media network, and Digital Marketing Specialists eMarketer predicts that by the end of 2012, there will be 1.4 billion social media users worldwide. Even if your customers really aren’t on social media, and it’s becoming really difficult to make the case that they’re not, it still offers a number of advantages that make it an absolute necessity for any decent inbound marketing strategy. If you just happen to be one of those poor souls that work for a boss that doesn’t believe in social media, or are just interested in seeing if social media is worth your time, the talking points in this article may help you convince them otherwise. 1) Social Media Activity Affects Organic Search Results Did you know that search engines index the status updates, tweets, and blog posts that you make on social media accounts? Take any of your favorite big name brands, plug it into Google and chances are that their Twitter, Tumblr, or LinkedIn accounts will be in the top 10 results. Google has started integrating Google+ status updates into its search results, and all major search engines have been indexing material from social media sites for quite some time now. Search engines also use social media activity to determine how relevant your content is and every “like” and “share” your content gets helps drive your site to the top of the SERP pages. 2) Social Media Gives You More Control Over Your Brand Image Social media allows you to take control of how your brand is presented online. How does it do this? First, it is important to note that 25% of any big brand’s search engine results come from third-party review sites and blogs that you have no control over. Now, we already know that search engines index content from social media sites like Facebook, but one thing that a lot of people overlook is that these sites also have a lot of clout with search engines. In other words, content on social media sites pertaining to a specific brand or product are considered more relevant and authoritative compared to similar content on third party sites and blogs. 3) User Generated Content is Important Speaking of content, user-generated content is becoming more and more important these days. According to eMarketer, 65% of users ages 18-24 consulted social media networks for information about a brand before making a purchase decision, and according to eConsultancy, ⅔ of all consumers use search engines. With numbers like that, it’s hard to make the case that your audience simply “isn’t on social media”, because in all likelihood, they probably are (I know I’ve made that point before, but it bears repeating). Social media networks are great for getting user generated content to people who are actually interested in it. 4) Helps You Maintain Your Image Within Your Industry Now, let’s pretend for a second that your customers really aren’t a part of the statistics we quoted in the last point. Would social media still be useful to your organization? The answer is yes, because even without your customers, there would still be people like colleagues, competitors, potential employees and/or business partners, all of which use social media on a daily basis. These people expect to learn from and communicate with you, and your activity on social media sites will demonstrate your knowledge in your industry and help you increase your visibility, and ultimately allowing you to open up new avenues for growth. 5) Helps You Reach Out To Other Companies Customers This point is almost self-explanatory. If you think about it, your competitor’s customers are very likely to be on social media, and reaching out to them by sharing their content, and engaging them in conversations could open you up to the possibility of referral business or give you access to an entirely new audience. 6) Helps Expand Your Overall Reach Social media helps your company expand its overall “reach”. Reach is defined as the concept that each of your followers each have their own followers. Let’s say for example that you have 100 followers, and each of them has 100 of their own followers. Now, let’s say that you created a blog post that each of those first 100 people shared with their groups of followers. You would have reached 10,000 people in very little time. Through the wonders of social media reposting and sharing, your content can be spread quickly and easily through these vast, interconnected networks of followers. Even if a large portion of those followers are not part of your target audience, chances are that some of them are, and that’s what matters most: Getting relevant content to people who care about it. 7) Helps Reduce the Cost of Generating Leads A crucial part of any good marketing effort is to measuring the cost of acquiring your customers (the cost of customer acquisition, or COCA). Consider that a job like email marketing will require that you purchase specialized software, and hire people to manage it, costing time and money. With social media, no special software investment is required, and only a few man hours a week are needed to maintain the profiles. Now, social media often gets a bad rap for not generating as many customers as other avenues like email marketing, but oftentimes, they’re only measuring engagement metrics such as “likes” and “comments”, and not taking into account the end-goal: customer acquisition. Furthermore, social media should be used as a complement to existing marketing activities, and not on its own. 8 ) Helps Ensure That Nobody Takes Your Name It’s gotten to the point where it would be wrong to think that your audience will never be on social media, and even if you’re not ready to jump onto the social media bandwagon, it would be a good idea to at least take the account names before someone else does. 9) Helps Plan For The Future Over time, businesses and people change. The audiences that you once thought you’d never cater to may one day become your primary audience, or the people who once thought they’d never be interested in your services may one day become your biggest customers. Since the only constant in the world of business is change, wouldn’t it be better to have a network of connections, ready-made to cater to any changes in the business environment, as opposed to having to build one from scratch whenever things change? About the Author: Enrico Tuvera is a Content Writer Specialist with Orlando Florida Website Design and SEO Marketing , a company that provide web designs, Graphic design, Search marketing, social media marketing, content marketing, and especially Search Engine Optimization (SEO).

Orlando Florida Website Design and SEO Agency - Orlando, FL 32806 - (321)800-8108 | ShowMeLocal.com

Orlando Florida Website Design and SEO Agency - Orlando, FL 32806 - (321)800-8108 | ShowMeLocal.com

The Last Link building Strategy Your Business Will Ever Need

The Last Link building Strategy Your Business Will Ever Need

Link building is an SEO concept that's poorly understood by a lot of companies. These firms spend thousands of dollars paying SEO and Marketing firms to “build links” and spin hundreds of articles for them in an attempt to bring more traffic to their website. What they don't realize that things like link building and spamming social media links will never be as important as content. Rich, meaningful content is the key to getting your website to rank high on SERPs.

The problem is that a lot of companies realize they need better content, but are not really interested in doing anything about it, out of concern that it's too complex, or will cost too much money. Generating meaningful content isn't all that difficult; here is a simple plan you can follow to generate decent content. It will work for companies of all sizes, from small start-ups to large Fortune 500 companies.

1. Have everyone in your company that's involved with the business (e.g management) contribute to your company blog by writing 2 posts a month.

2. Take the first post from each employee and publish it on the company blog. Afterward, link to it on social media websites, submit it to relevant social bookmarking websites, and make sure to take the time out to respond to comments.

3. Publish the second blog post as a guest blog post on another, authoritative blog within your industry, and repeat the last portion of step 2.

By following this easy, 3-step guide, you'll find that three things will occurr:

 Provided that you targeted the right keywords, you'll find that organic search traffic will increase considerably.

 Since you've been publishing content to big blogs, each with their own followers and fans, your referral traffic will rise as well.

 Opportunities for business will start coming your way. Since your name is “out there” now, people will eventually start contacting you for business.


Article created by Orlando Website Design, A website design , marketing, PR firm.

Step-by-Step Plan to Measure Return on Online Marketing Investment ROI

Step-by-Step Plan to Measure Return on Online Marketing Investment ROI

An SEO campaign is designed to help increase the amount of business you get by making your website rank higher in search engines.
But how do you measure your return on investment when the statistics used to measure SEO are given in terms of rankings or
traffic? In today's economy, every penny counts, so it's important to have some way of determining the ROI for SEO campaigns that
you initiate.

How to Evaluate your SEO Return on Investment

ROI is typically understood as the return on an initial investment. Due to the
nature of SEO, results are not immediately seen, and SEO campaigns are often
subject to uncontrollable outside factors. Thus, calculating the ROI of an SEO
campaign requires more than a simple monetary value, or a comparison
between revenue and expenditures.

Unfortunately, Google Analytics does not have a single report that will allow
you to chart the profitability of your SEO campaign. However, by assessing
growth in all areas where SEO has an impact, such as rankings, traffic,
conversion rate, and revenue, we can get a more complete view of an SEO
campaign's performance and calculate a reasonable approximation of ROI.

Online Ranking
Usage of a simple rank tracker can help you track how you rank on results pages when certain keywords are used. The right
keywords will prompt people to click on your listings, but irrelevant ones do absolutely nothing for your business or your bottom
line. Thus, it is important to thoroughly research keywords that are not only relevant to the business, but will also help you rank
well.

Online Traffic
Traffic is directly proportional to your rankings, so if your rankings increase over time, then so should your traffic. When looking at
search traffic, make sure to look at organic search traffic that comes from search results pages only, and not at traffic that comes as
a result of advertisements on those search results pages.

Conversion Rate Performance
Conversion rate is tied to traffic, much like traffic is related to ranking. It is basically the number of visitors, coming from search
engine results pages, that turn into paying customers. It is directly tied to revenue and profits and can be negatively impacted by a
number of factors, such as poor coding, impossible-to-navigate landing pages, or confusing content.

Revenue
Revenue is the ultimate gauge of success. It is affected by substantially more factors compared to the other metrics discussed, but
by comparing your revenue to your search engine rankings, traffic and conversion rates, you can get an idea of how effective your
SEO campaign is.

Conclusion
When it comes to evaluating the effectiveness of an SEO campaign, the ability to track progress in all four different areas is
important. Being able to see track increases and decreases in these areas will help you locate and fix problems with your marketing
strategy and improve your overall bottom line. A good SEO marketing campaign should show growth in all these areas and though it
may not be straightforward, use of the right measurements and metrics you can show meaningful results.

Orlando Website Design was founded in 2006 to provide businesses and industries with access to top-flight, multi-disciplined design
and marketing teams to solve their product marketing, website / print design, and software development challenges. FLSITES
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lack a specific technical expertise. For additional information on how to improve your online performance with traceable ROI
measurements, decrease overhead cost, and better ensure growth and sustainability, visit our Orlando Website Design website.

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